| Colors |
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Speaking of visual communication is not possible without a general discussion on the colors. The colors are part of our life we communicate messages, stimulate our feelings and affect our emotions. RED: it has a visual impact, causes a stimulation which increases heart rate and blood circulation. It's exciting, but also is the color of danger.
YELLOW: is the color that reflects more light, is therefore influenced by the context that surrounds it. This feature makes the instability associated inconstancy and betrayal. BLUE: is associated with purity. WHITE: represents purity and goodness. BLACK: GREEN: is the color that recalls the nature, communicates freshness and cleanliness. ORANGE: is the combination of red and yellow. Notify light, joy, freshness, energy and joyfulness. PURPLE: is the combination of red and blue. Seems not to communicate specific feelings, and is complicated in the communications field. GREY:
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