"The main mistake in the shop window"

During my experience I have noticed some recurring errors in setting the shop windows and I often was difficult to do my best work because of "fear" of the owners of projects placed before radical changes.

If you contact a professional We advise you to drive without fear, asking the reasons for that exhibition which we disagree, I am sure that the slide will be happy to calm down with simple explanations.

Among the most common errors I found:

- The absence of a shop or poor visibility it. Try to make sure that your name is visible, so that the loop will store and can easily link name / shop.

- The tendency to use the display as a space to showcase everything the store offers. This is not practical, it is chaotic and pulls (if there is nothing in the window of interest to the passer, he will think that there will be nothing inside).

The display should reflect what you offer and entice the customer to enter.

Do not be afraid to leave empty spaces, they serve to focus attention on areas of exposure.

- Exposure to too many colors. This always involves an impression of disorder, you should decorate their shop windows with a pair of colors.

- The lack of media support in clothing or displaying different. Always try to find the mannequins or busts, whereby the yield is better visible head wear and choose to buy all the same media, mannequins and busts do not mix, or tailoring with busts busts rigid, or white envelope with red envelopes this ... to maintain the image and bring out even more heads.

- The absence of price (it's required by law, in addition to the average customer does not like to ask "how much?" Every time) or display of prices on colored Post-it ... if you have a beautiful handwriting you can write your list in hand The important thing is that it is ordered.

- Place the product on the floor. This takes away value to the product, it is not necessary to invest thousands of euro, some shops take the boxes and cover them with a fine fabric or a better paper.

I hope that these considerations will find useful ideas for improving the image of your store.

Author: DEVA ART - Window Dresser, Visual Merchandiser e Make-Up Artist