"The added value of small private shops"

This article will be helpful to owners of small shops, which today are found in fight against big chains, which have the great advantage of being able to spread the cost of hundreds of outlets. They invest in a single advertising project, in a single project of furniture, etc. into one logo. and then reproduce the same thing hundreds of stores, thus spreading the costs. They also may require very high orders, obtaining discounts that an individual could not receive and thus keeping prices lower.

How can a small private shop compete? With its "uniqueness."

In this regard I would like to talk about a particular case, in my town came the big chains of perfume, with their huge stores, the blinding lights, lower prices and their advertising everywhere ... needless to say, have little perfume soon closed, all but one.

How did you survive is easily explained: it is differentiated.

It has a wooden decor and atmospheric lighting, creating an environment that seems one of those old shops where perfumers created fragrances.

He chose to take mainly brands that do not deal with chains, more sophisticated and less commercial perfumes, becoming a perfumery "in".

Remember that all outlets of a chain are equal, in every city and every region, you're only point about this, about your identity.

The display becomes the primary means to communicate "who you" should stand out, must become the "red dot" in the midst of a thousand "white spots".

Author: DEVA ART - Window Dresser, Visual Merchandiser e Make-Up Artist