Before turning to the following article I recommend you read the one entitled " Visual Merchandising ".

We came in 2010, an era in which (without opening a chapter on exceptional Third World countries) the primary human needs are met.

Most of our output goes into monetary assets are not strictly necessary for our survival (recharges cell phones, coffee bar, makeup, hair, clothes ...). And most of the business sells goods or services in this category.

The "Shopping Experience" comes from psychological studies and is based on the premise that man is always looking for pleasure and then brought back to places that have proven positive feelings.

At this point raises the question what are the key points to make very positive experience in our store.

First we focus on interpersonal relationships, making them feel welcome are our visitor, with a welcoming smile and leaving him free to look around. We understand that we are available, but we do not insist and hear the customer in control.

Excellent exposure to domestic help our client to associate themselves procurement (a simple example is to expose a pair of shoes with matching belt and bag next).

Let us as a primary focus on customer satisfaction and not the sale itself, whereas the sale of today may not follow future purchases and excellent (and always effective) word of mouth.

Of primary importance for the visual stimulation is the lighting, which should be as similar to daylight, which is nice for the customer and do not alter the color of our goods.

Gained from the customer point of view human olfactory and visual appearance pass and try to maintain a pleasant scent and possibly relate to our activities.

If we store swimwear the pleasant scent of suntan remind our customers the beach, sea, warm sun and then a positive experience that in most cases ends with the purchase of the swimsuit, designed necessary to achieve the object of desire.

Today even the fashion business cards scented with coffee bars, all'arbre magique for dealers, ...

From aurally plays a key role the choice of background music, then via the disc and hip hop stores teen-agers and a soft chamber music for a jewelry store.

Touch is stimulated through direct contact with the goods (if material) and is of vital importance, as an object to hold the feeling of ownership and time that you "have" something is difficult then give it up ...

If we deal with the great tasting food goods for the stimulation of taste (take this opportunity to introduce new products for the tasting!), In other cases we can offer a sweet or a chocolate.

Consider that the population is very attentive to the environment and health, and if relevant to our products (eg clothes without synthetic fibers) let's do this. Now imagine after a day of traffic, eight hours of work, a fight with her boyfriend and twenty phone advertising, we are finally walking down the center and see this display that attracts us and we decide to go: nice light, nice job, perfumes full of memories, music that reflects our style, order, flavors, we considered important, we are pampered and feel pleasant sensations ... very positive experience and then be repeated and more customers enter the store see more products and more chances we have to conclude sales .

Author: DEVA ART - Windows Dresser, Visual Merchandiser e Make-Up Artist