Most people consider shopping a chance to see something new in the windows, perhaps dreaming of the last must be able to have a beautiful Prada handbag crocodile in different colors!
A periodic renewal of the window is very important, because an outlet communicates with the window itself by attracting the attention of the customer and encourage to enter the interior layout tries to persuade to purchase "from the shop window" and have correctly goods within the retail (retail) means helping to "sell itself" to eliminate inventory, thus helping to increase profitability. The "visual merchandising" aims at exactly this: to transform the store into a modern "machine for selling" high productivity that exploits all the opportunities of selling visual.

Featured in the provision of goods must be visible, but never weighing it down by eliminating unnecessary elements, we must combine multiple items with maximum simplicity while maintaining proportions between a group and 'other (corner), you must learn how to make a showcase in its entirety, starting from product knowledge up to the visual communication, deepening each step.
Prepare a window does not mean filling all the halls, but work with skill, taste and imagination, creating balanced exposures according to the rules.
An example would be like when you go to an art gallery, where every picture is seen and appreciated separately, leaving a total memory of the whole show, however, having memorized the works that have attracted particular interest.
There are various fields merchandise, articles rigid cold = (china, books, perfumes, household appliances, toys), soft = hot items (fabrics, bedding, curtains), we have always a chance to shape or change, but we must remember not to exaggerate too much change in the appearance of the product.
Very important before starting a job is to check the status of the window, you must have perfectly clean, check the lights and if modified by adding or changing directions so that the focal point is well lit, check the usefulness a platform that can raise the mannequins in the best area of vision score (160/170 cm), it is important to a good harmony of colors that makes it more readable.
For an excellent final result must add more points: understanding the trends of the moment, putting objectivity in creating a balance of exposure, experience, following the line of good image of the store and its appropriate needs, including decorative materials shall identify with references linked to the product.

Author: Francesca Medici - Window dresser, Visual Merchandiser and event organizers.